I aim to increase brand exposure on TikTok and Instagram through a strategic digital marketing campaign. Key responsibilities for the selected freelancer include uploading 300 pre-recorded videos across both platforms with relevant hashtags and captions to boost organic reach.
Tasks also require reviewing existing meta ads campaigns for different target audiences and ensuring ads are properly segmented. The freelancer should also set up retargeting strategies to maintain engagement from new and returning users. Experience with TikTok and Instagram marketing, caption writing, ad analytics and audience insights along with skills in Ads Manager and Business Manager is preferable. The goal is to test various video and ads combinations to determine highest performing content, hashtags and audience types to optimize platform presence and drive conversions or signups over the next month. Strong project management, technical aptitude and familiarity with social media metrics is needed to ensure deadlines are met and campaign objectives realized.
