A full-service digital marketing campaign is required to promote a new book releasing in August and currently available for pre-order in the United States market. Expertise is needed in Facebook and Instagram advertising as well as Amazon marketing strategies to maximize pre-release sales.
A targeted online promotional push is required to raise awareness of the new title and encourage potential readers to place pre-orders via common online retailers prior to the official release date. Skill is required in crafting compelling Facebook and Instagram ads that highlight the key details and selling points of the book. These ads must be aimed at audiences most likely to find the content appealing based on demographic data and interests. Tracking performance and optimizing over time will be important to refine the strategy.
In addition, proven methods are needed to boost sales rankings and visibility for the book's Amazon product listing in the pre-order period. Tactics should leverage high-impact on-site and off-site promotional activities. Ongoing analytics will be used to assess progress and make adjustments as needed.
The overall goal is to generate substantial pre-release sales and position the book favorably in the marketplace upon its debut. A track record of success in digital advertising, particularly as it relates to book promotions, will be valuable. The ability to devise targeted, data-driven campaigns and optimize approaches based on performance are also essential.
Comprehensive Digital Marketing Strategy Category: Content Marketing, Digital Marketing, Email Marketing, Google Adwords, Internet Marketing, Search Engine Marketing (SEM), SEO, Social Media Marketing Budget: $30 - $250 USD
