N’Oier Logo Design Brief 1. Brand Overview: Brand Name: N’Oier Meaning: “Black” (represents mystery, power, and bold elegance) Brand Identity: N’Oier is a bold, luxury fashion brand that celebrates individuality, inclusivity, and femininity through unconventional designs. The collection focuses on dark, celebratory hues, empowering silhouettes, and intricate embellishments. 2. Target Audience: • Fashion-forward women who seek statement pieces for special occasions. • Individuals who value craftsmanship, bold design, and exclusivity. • Ages: 20–40, focused on luxury, sophistication, and self-expression. 3. Brand Personality: • Bold but sophisticated • Feminine but powerful • Unconventional and artistic • Mystical with an elevated, couture touch 4. Design Style & Inspiration: • Typography: Elegant serif fonts with sharp edges or curves for a luxurious, timeless feel (similar to fonts like Didot or Baskerville). • Symbol/Icon: Optional, but if included, consider abstract, minimal shapes inspired by: • Dark moons, flowing drapes of fabric, or a sleek “N” as a monogram. • Avoid anything cliché (no scissors, mannequins, etc.). • Color Palette: • Primary Colors: Black, deep purples, or midnight blues. • Accent Colors: Metallic gold or silver (subtle, not overpowering). 5. Logo Variations: Request logo variations for: • Primary Logo: Full brand name “N’Oier” with or without tagline. • Secondary Logo: Minimal “N” symbol or monogram for icons, profile pictures, or clothing tags. • Submark: A simplified version for small placements like Instagram profile pictures or packaging stickers. 6. Use Cases: • Website header and footer • Instagram profile and posts • Clothing tags and packaging • Event invites, banners, and show backdrops 7. Keywords for Design Inspiration: • Power, movement, mystique • Flowing silk, moonlit nights • Editorial, avant-garde
