Project Proposal: Website Development for G12 Restaurant & FMCG Consultancy
Date: 27th December 2024 From: Asif Ali, CEO, Shish Mahal Group To: Vishal
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### Objective To create a professional, visually compelling, and user-friendly website for G12 Restaurant & FMCG consultancy services. The website will cater to two primary sectors: restaurant consultancy and FMCG (Fast-Moving Consumer Goods) food consultancy. It will serve as an online portfolio, client resource, and lead generation tool.
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### Reference Websites To align with our vision, please review the following websites for layout, design inspiration, and content organisation: 1. [Egg Soldiers](https://eggsoldiers.co.uk) – Clean layout, intuitive navigation, and strong brand presence. 2. [The Restaurant Guys](https://therestaurantguys.co.uk) – Service-focused content structure, testimonials, and call-to-actions. 3. [Donald Burns](https://www.donaldburns.net) – Personal branding elements and thought leadership positioning. 4. [Restaurant Secrets Inc.](https://restaurantsecretsinc.com) – Comprehensive service descriptions and client case studies.
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### Website Features and Requirements
#### Design and Branding - Aesthetic: Professional, modern, and minimalist design reflecting expertise in the restaurant and FMCG sectors. - Colours & Fonts: Align with Shish Mahal’s branding—elegant gold, black, and white tones with sophisticated typography. - Imagery: High-quality visuals, including images of successful projects, client partnerships, and food products.
#### Functional Requirements 1. Homepage: - Clear introduction to consultancy services. - Highlight Shish Mahal’s legacy and expertise. - Prominent call-to-action buttons (e.g., “Request a Consultation” or “Learn More”).
2. About Us: - Detailed overview of the Shish Mahal brand and consultancy team. - Emphasis on years of industry experience and key achievements.
3. Services: - Separate sections for Restaurant Consultancy and FMCG Food Consultancy. - Clear explanations of services offered, such as menu development, operational audits, branding, and product development.
4. Case Studies/Portfolio: - Showcase of successful projects with testimonials, before-and-after transformations, and results.
5. Blog/Insights: - Thought leadership articles, industry tips, and updates. - SEO-friendly content management system.
6. Contact Page: - Inquiry form. - Contact details (phone, email, and social media links). - Embedded Google Map for office location.
7. Additional Pages: - Testimonials. - FAQ. - Privacy Policy and Terms of Use.
#### Technical Requirements - Mobile Optimisation: Fully responsive design for seamless viewing on all devices. - SEO: Implement basic SEO best practices for visibility. - CMS: Easy-to-manage backend system (e.g., WordPress or equivalent). - Performance: Fast loading times and reliable hosting. - Analytics: Google Analytics integration for tracking visitor behavior and performance.
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### Timeline We aim to launch the website within 4-6 weeks from project commencement. Please provide a detailed design, development, testing, and deployment timeline.
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### Budget Kindly provide a detailed cost breakdown, including: - Design and development fees. - Hosting and domain costs (if applicable). - Ongoing maintenance and support fees.
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### Next Steps 1. Review this proposal and provide a detailed quotation. 2. Arrange a call to discuss any queries or additional recommendations. 3. Begin the project upon mutual agreement.
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