I'm looking to take our GA4 data and figure out where our lead traffic originates from, and how well our current funnel converts to sales.
We collect data but currently we don't do any good analysis of it. We have e-mail lead collection on our Website, we have free trial offers for paid courses, and we have a lot of organic traffic. What does well, where we lose prospects, need to do some reporting to make that visually easy to figure out.
We also want to start running some ads on social media platforms and need a partner to help us with the reporting side. For a start, this project is to create funnel reports to see who came and from where, how they got in our sales funnel, how many got through which steps, and converted to sales.
We will provide the specific URLS for the funnel steps, and have GA4 and GTM data, will provide access.
Any additional insight on what best practices are and your past work, much appreciated!
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