An experienced SEO specialist is sought to perform an in-depth audit of an orthodontic website to analyze its on-page and off-page optimization and recommend improvements. The comprehensive audit should evaluate all key on-page elements like meta titles, descriptions, headings, internal links etc. and provide suggestions on where and how these can be optimized for improving organic search rankings. Backlink profile, anchor text analysis and off-page SEO health should also be examined. The specialist is expected to discover any technical issues like duplicate content, slow page speeds etc. hindering the site's performance. A detailed report highlighting both the strengths and weaknesses discovered along with prioritized recommendations for optimizations in the short, medium and long term must be submitted within 24 hours of project award. The goal is to help the dental practice enhance its online visibility and drive more qualified patients through optimized SEO efforts. Only applicants with proven experience analyzing and optimizing dental niche sites need apply for this urgent project.