We are looking to structure our brand guidelines specifically for our home EV charging solution, aiming to establish a strong and consistent brand identity across all assets and one that resonates with our target market.
The goal is to establish a strong and consistent brand identity across all platforms that resonates with our target market.
Project deliverables -Logo Usage: Clear guidelines on logo variations (primary, secondary, monochrome), spacing, size, and usage across different backgrounds.
- Brand Color Palette: Primary, secondary, and tertiary colors with HEX, RGB, and CMYK values. Also color highlights that distinguish commercial chargers with home chargers.
-Typography: Approved fonts for headings, subheadings, body text, and other applications, including size, weight, and spacing guidelines.
-Imagery and Photography Style: Guidelines on imagery themes, styles, tone, and examples that reflect the brand’s personality (e.g., clean, modern, aspirational).
-Icons & Iconography: Style, size, and color guidelines for icons used in marketing and digital materials.
-Graphic Elements and Patterns: Any recurring shapes, patterns, or graphic styles that should be used in marketing materials.
-Tone of Voice and Messaging: Guidelines on how the brand should "speak" to its audience, including examples for different scenarios (e.g., website, social media, email marketing).
-Brand Applications: Examples of how the brand should be applied across different mediums (e.g., business cards, brochures, social media, website, packaging).
-Social icons- For Linkedin, Facebook, Insta.
-Product names (Typography) : Product name style options (for both home and commercial chargers) should reflect a consistent writing style that aligns harmoniously with the main logo, as there will be multiple products within each category.
