1001 Freelance Projects -- SEO and Marketing Specialist for Website Optimization

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Project title:	SEO and Marketing Specialist for Website Optimization
Posted by:	External project from PeoplePerHour
Started:	09-Dec-2024 19:08 GMT
Description:	Expected duration: Not sure We are seeking a skilled SEO Specialist to optimize the organic search performance of our website targeting both German and English-speaking regions. We are a German-based company operating from Lisbon, specializing in a marketplace for new and used tires and wheels in large quantities. Our goal is to enhance visibility, drive quality traffic, and achieve top search rankings on Google. Beyond the tasks outlined below, we value proactive recommendations to achieve the best possible results. You will work collaboratively with our in-house programmer, providing clear and actionable SEO recommendations for implementation. Our website is built on PHP, and a demo version is available on a test server. Fluency in English is required, along with regular project updates via video conferences. We are also looking for someone who can consult us be better seen online. Scope of Work 1. Comprehensive SEO Audit: Conduct a detailed keyword analysis to identify high-impact search terms. Develop a keyword map that aligns targeted keywords with optimal landing pages. Perform a competitor analysis to benchmark against industry leaders. Execute an in-depth on-page analysis to identify improvement areas. 2. Technical SEO Optimization: Enhance the website’s source code for improved search engine visibility. Focus areas include: Internal and external linking strategies. Optimization of the robots.txt file. Updating and refining the XML sitemap. Improving landing pages and other critical elements. 3. Strategic Keyword Research: Boost rankings for the following terms: Ankauf Räderpakete Ankauf Radpakete Ankauf Reifenpakete Ankauf Felgenpakete Ankauf Kompletträder Ankauf gebrauchte Räder Ankauf Reifen von Leasingrückläufen Ankauf Räder von Leasingrückläufen Ankauf DOT Reifen Ankauf Demoreifen Ankauf Demontagereifen 4. Off-Page Optimization: Evaluate and improve backlink profiles for quality and relevance. 5. Ongoing Support and Reporting: Monitor and adapt strategies in response to Google algorithm updates. Provide regular performance reports and actionable insights. Collaborate to determine necessary measures and discuss related costs before implementation. We welcome creative suggestions for implementation strategies and look forward to partnering with a dedicated expert to help us achieve our goals. We need support from someone who´s located in Portugal, at best in Lisboa
Project ID:	3411939
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