We’ve developed an innovative platform that directly connects employees with employers, cutting out the middlemen like recruiters and job boards. The website is ready, but not yet live, and while the core content is in place, it’s currently too wordy. We're looking for an experienced SEO copywriter to refine, rewrite, and optimise the content, making it more direct, strategic, and compelling.
The task isn't too large as the pages aren’t text-heavy, but they do need to be more engaging and targeted. We need the copy to guide users through the buying experience, explaining the platform’s benefits clearly and leading them to sign up.
As we're new to the market, it's crucial to make a strong first impression and build trust with potential users. The content should explain how the platform works and why it’s the best choice, while driving higher conversion and encouraging sign-ups.
The content must be concise, user-friendly, and suitable for a website, not an essay. We need a skilled copywriter who can create persuasive, SEO-optimised content that attracts traffic and boosts conversions.
Key pages to focus on include the About Us page, Home page, and sections showcasing the platform’s benefits. As well as the referral page. We’ll handle the finer details, but we need your expertise to tighten the messaging and make it impactful.
Please note, I’ll be using your response to assess if you're a good fit for the project, so no AI-generated answers—I'm keen to see your writing style and approach.