We seek an experienced digital marketer to optimize our website and enhance our online presence. Our small business specializes in craft goods and we want to attract more customers through search and social media. The ideal candidate will conduct an SEO audit of our site to identify optimization opportunities and recommend strategies to improve key metrics like on-page elements, backlinks, and content. They will develop a multi-channel marketing plan to generate leads and sales using SEM, display advertising and social platforms. The goals are to raise website traffic, positioning in search results and brand awareness. Candidates should have extensive experience with on-page and technical SEO, link building campaigns, paid media management and analytics. Proven success in boosting online visibility and conversions for other clients through strategic digital initiatives is essential. Proficiency with key tools like Google Analytics, Ahrefs and major social networks is required. We are seeking monthly projects/retainer agreements with demonstrable results and reporting to scale our business online. Only portfolios demonstrating strong SEO and marketing execution skills will be considered.
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