This project seeks to refine an existing beauty and skincare website to optimize user experience and functionality. Enhancements needed include improving responsiveness and load speed, integrating an online booking plugin for multiple locations, connecting an e-commerce shop and payment processing. Additional work involves implementing tracking pixels, SEO optimization through backlinks, and developing a complementary mobile app. The app should link to the site content, allow users to self-diagnose skin concerns and receive product recommendations. Ideally, it would facilitate a subscription service for recommended skincare routines and products. The overarching goals are to foster an engaging customer journey across all digital touchpoints and drive sales through an integrated online presence. Qualified developers are invited to submit proposals on refining www.danugur.co.uk according to the outlined specifications.
