Expected duration: less than 1 week Task: Create a logo, visual theme (optic), and a poster for a new tailor-made circus show happening in Istanbul this winter. The deliverables should be adaptable to various formats, including banners and ads.
Atmosphere and Theme: • Overall Feel: The design should evoke a festive, lavish, and wintery atmosphere, capturing the essence of the Bosphorus in the winter without relying heavily on traditional Christmas symbols. The tone should blend nostalgia with modernity, presenting the circus tent as a symbol of warmth, friendship, togetherness, amazement, and good times. • Visual Elements: • Circus Tent: The tent should be central, depicted as an inviting, nostalgic symbol set against a backdrop of cold weather, symbolizing a warm refuge. • Characters and Symbols: Incorporate classic circus elements including an elephant, a monkey, a giraffe, and interacting clowns. The poster should also feature acrobats such as jugglers and contortionists. These elements should be rendered in an old-fashioned, art deco circus style with a modern twist. • Lighting: The scene should be set at night or during sunset, with the tent illuminated by magnificent, fairy-light-style lighting. This lighting should be a key feature, creating a warm, inviting glow in contrast to the cooler backdrop. • Scene Setting: The poster should clearly depict the event’s location—on the Asian side of Istanbul, directly on the Bosphorus. The setting should include iconic views or hints of the Bosphorus to anchor the event in its location. Color Scheme: • The primary color palette should include rich, dark tones such as: • Dark Blue • Dark Green • Dark Red • Dark Violet • Accent Colors: Use glaring yellows to represent the warm, inviting lighting of the circus scene. Design Style: • Inspiration: The visual style should draw inspiration from traditional, art deco circus posters but with a modern twist. The design should capture the elegance and grandeur of a classic circus while feeling fresh and contemporary. • Reference Style: The overall style should be reminiscent of the “A Christmas Carol” poster, combining vintage charm with a magical, festive atmosphere. Location & Setting: • Specifics: The design should include subtle references to the event’s setting of its location, with visual cues to the Bosphorus and the unique architecture of Istanbul. • Resources: More information about the location and setting will be provided. Attachments: • A mood board with images and visual references is provided to help convey the desired look and feel will also be provided.
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