I am having a single landing page developed but require the content written to be concise and engaging making people want to read more, and understand my company what the products are, and how they will benefit resulting in asking if can they afford not to use such products. The products are designed specifically to insure against a company breaching Article 12 of the Data Protection Act due to the loss of their client's data being compromised. This will result in loss of business due to loss of reputation with their clients, and loss of business performance due to channeling resources into reporting to their clients due to a potential data breach of their clients which is a legal requirement due to the Data Protection Act. There are legal ramifications of a breach such as litigation from their clients resulting from their data being compromised and also an investigation from the Information Commissioner's Office resulting in large fines from tens of thousands to hundreds of thousands in fines imposed by the ICO. To get an idea AXA Insurance published data on this which can be seen from the link below. https://www.axa.co.uk/business-insurance/business-guardian-angel/five-reasons-why-a-lost-laptop-is-no-laughing-matter/ The page will need to have a strong hook line, then a single paragraph on what we do and how can we help, a mission statement. Then the products with a small description. The word count will be around 500 words. The wording will need to be as succinct as possible along with being engaging. I have also attached a short promo video of one of my products to give an idea. I hope this helps.
