Project Purpose: To redesign an existing Shopify site to enhance user experience, accommodate an expanding product line, and improve conversion rates.
Scope of Work:
Navigation Revamp the navigation structure to enhance user experience and accommodate multiple products. Implement a responsive and intuitive menu system that is easy to navigate on both desktop and mobile devices.
Homepage Redesign the homepage to reflect the new brand identity and product range. Include dynamic elements such as a featured products section, user testimonials, and an engaging footer area for social media links and newsletter signup.
Product Page Develop a flexible product page template that can adapt to different types of products. Highlight key product features, benefits, and customer reviews to aid in conversion. Integrate high-quality images and videos with zoom functionality.
New Customer Page Create a dedicated landing page for new customers that introduces your brand story, values, and unique selling propositions. Include a sign-up feature for first-time buyer discounts, multiple subscription options using recharge or another well tested plugin.
Checkout Streamline the checkout process to minimise steps and reduce cart abandonment. Ensure that the checkout is secure, with clear options for payment, shipping, and returns.
Technical Requirements
Ensure the site is optimised for speed and mobile devices. Implement SEO best practices to enhance organic reach. Prepare the site architecture to integrate with existing CRM and any required third-party applications.
Deliverables Wireframes and design mockups for all key pages. A fully functional, tested, and launch-ready Shopify theme. Documentation for maintaining and updating the website.
Timeline Detailed timeline with milestones for design, development, and testing phases. The project timeline is very important and speed is something we need to ensure we get to market first.
Budget An estimated budget based on the scope outlined, including design, development, testing, and any third-party service costs.
Maintenance and Future Scalability Provide a plan for ongoing maintenance and updates. Ensure that the design is scalable for future product additions and potential high traffic.
