Expected duration: less than 1 week Overview: We are seeking an experienced SEO expert to assist with migrating content from an old website, https://www.northcomanagement.com, to a new WordPress site, www.northco.co.uk, while preserving existing SEO authority. The selected individual will also set up the new site for optimal search engine optimisation (SEO) performance.
If you look at the site, you will see a relatively modest amount of content to migrate: around six pages and 26 posts. The site is built in Elementor Pro, and it is essential that you understand and can work safely with this. It can be a little tricky, as I have learnt.
I also want to make minor changes to two- to three-page layouts, adding a title block to better explain the forms.
Project Scope:
Content Migration: Set up a section for posts (Interim Leadership guides) on the new site. Transfer posts and selected pages from the old website to the new WordPress site. Add new relevant pages to the new site and transfer content. Ensure that the migration process maintains the integrity of URLs and meta-information to preserve existing SEO authority. Implement 301 redirects where necessary to maintain link equity and avoid broken links. Technical SEO Setup: Configure WordPress settings for optimal SEO performance, including permalinks, canonical URLs, and XML sitemap generation. Implement schema markup where appropriate to enhance search engine visibility and improve rich snippet display. Ensure the website loads quickly by optimising images, leveraging browser caching, and minimising unnecessary scripts. SEO Audit and Recommendations: Perform a comprehensive SEO audit of the new website to identify areas for improvement. Provide recommendations for ongoing SEO efforts, including content creation, link building, and site maintenance.
Deliverables: Migration plan outlining the process for transferring content from the old site to the new WordPress site. Completed content migration with preserved SEO authority and 301 redirects implemented where necessary. On-page optimisation of posts and pages, including optimised titles, meta descriptions, and headings. Technical SEO setup documentation detailing the configuration of WordPress settings and schema markup implementation. SEO audit report highlighting areas for improvement and recommendations for ongoing SEO efforts. Timeline: The project is expected to be completed within seven days of the appointment, with regular progress updates provided throughout the process.
Budget: Our budget for this project is £250. However, we are open to discussing rates based on expertise and the proposed approach.
Qualifications: Proven experience in SEO migration and optimisation, particularly with WordPress websites. Proven experience with Elementor Pro. Strong understanding of on-page and technical SEO best practices. Excellent communication skills and attention to detail.
