This project seeks an experienced copywriter to craft engaging copy for an established Australian home furniture brand. The initial scope involves authoring approximately 39 pages of 800-1000 word descriptions for various furniture pieces and collections.
The ideal writer will have experience crafting informal yet sophisticated copy showcasing home décor and furnishings. A deft command of the English language combined with an eye for visual storytelling will help bring each piece to life through vivid yet succinct descriptions. Attention to key details like materials, dimensions and special features will allow customers to envision how the furniture complements diverse interior designs.
SEO best practices like strategic use of keywords and internal linking must also guide the content to optimise search visibility and drive traffic throughout the client’s website. While creative expression is welcomed, compliance with the brand’s informal yet refined tone will be paramount. Submitting writing samples demonstrating a successful portfolio of home furnishings projects will strengthen bids for this opportunity.
Comfort crafting lively narratives selling the experiential and aesthetic values furniture brings to any home, the selected freelancer will play a key role in captivating customers and growing this established label’s online presence through thoughtful, meticulously optimised copy.
Whilst this project is only for an initial 39 pages, there are many more pages we would require copywriting for to refresh their ecommerce site.
Set an initial per hour rate, but would like to know after the project has been scoped what the total cost of this project would be.
