The Marketing Coordinator is responsible for assisting and implementing marketing initiatives that reflect the company's vision, values, brand, and strategic strength. The Marketing Coordinator will also be responsible for leading the company’s efforts in community events and digital presence.
ESSENTIAL RESPONSIBILITIES:
Assists with the development and implementation of a Marketing Action Plan and Marketing Budget Manages relationships with outside marketing agencies Manages relationships with local community groups (eg. Men Having Babies, various women’s societies, etc) Assists with defining practice sales strategies, initiatives, and performance goals Accountable for marketing and sales efforts to obtain increased patient referrals Establishes a system to monitor the effectiveness of marketing, sales, and advertising strategies Represents the physician practice in public relations functions, seminars, and media events Promotes actively the positive image of the practice to internal and external audiences Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments Provides insightful market competition analyses and develops proactive strategies Defines marketing strategies, and performance goals, and consistently meets objectives Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items Oversees the social media strategies including the development of content for the different mediums (i.e. PFC blog, Facebook, Instagram, YouTube, and the public relations page) Leads all aspects of patient-focused community events Develops and generates reporting mechanism for practice statistics (i.e., referral sources, types of patient visits and procedures) Conducts market intelligence and provides market research information Use the Salesforce platform to track patient volume, etc., Other duties as needed and/or assigned.
KNOWLEDGE AND SKILLS:
Energetic self-starter, confident in abilities, and able to work with minimal direction. Organized, detail-oriented, and accurate. Must be able to set and meet deadlines and keep others informed of timetables and data requirements. Strong written, verbal, organizational, and interpersonal communication skills with strong business acumen. Must be able to interact with physicians and staff in a professional manner. Requires creativity, and innovative and strategic thinking. Strong negotiating skills and problem-solving abilities. Ability to work independently, and as a member of a team, taking initiative and meeting objectives.
Proven ability to manage and execute multiple projects and work efficiently against tight deadlines.
Advanced skills in Microsoft applications (i.e. PowerPoint, Excel, and Word). Experience with social media campaigns. Strong graphic/visual design skills. Excellent leadership qualities.