Keyword Research - Completed as priority, finalise a list of keywords/phrases to determine the focus of the campaign going forward. Benchmark Report - To show where our keywords are ranking before the SEO work has an effect - allowing comparison with future results. Rewrite on-site page titles and descriptions (meta data). Write and install your company Schema - virtual business card for search engines. Creation of a dedicated area for on-site SEO articles (articles page), or use the blog section we already have. Website Critique - suggestions and ideas to help increase conversions. Google Analytics & Webmaster Tools/Search Console set up, analysis and reporting. Robots.txt audit - check to see if our site has a Robots.txt file, if not please add this. www resolve audit - check that our site redirects to preferred URL regardless of which version is used (with or without www). Sitemap optimisation (XML) - check to see if our site has a sitemap.xml page, if not, please add one. Website speed testing - check to see if our site meets the recommended speed requirements set by Google. Duplicate content analysis - analyse our site to see if it has duplicate content, if it does we will agree on a strategy to address it. Hosting audit - test to see if our site shares server space with websites which have been penalised or blacklisted by Google. Backlink profiling - check if we have backlinks and if so, whether those links are toxic or not. Toxic backlink review and removal plan - If we have toxic backlinks please take the necessary steps to disavow them.
Every month ongoing:
Original articles, content and press release copywriting pieces published to website, all content is approved by myself before going live.
Knowledge Graph, Data Highlighter & Structured Data Website health check (periodically).
Broken link checking.
Off-site link profiling and creation of new backlinks.
Ongoing SEO testing and auditing.
URL structure and character check.
Optimisation of on-page text and content.
Internal link optimisation.
Sitemap optimisation (XML).
Website speed testing.
Duplicate content analysis.
Hosting audit.
Access to online reporting portal.
Fortnightly progress reports - enabling you to keep track of website traffic volumes and keyword positions in the search engines
