The current website was built in 2015, and no longer reflects what we offer and is not sufficiently user-focussed. There are far too many levels and analytics have shown that users often do not go beyond the home page. It was built around the organizational structure rather than the user needs. It was built using WordPress and is managed in-house by various staff members. Any major changes have to go to the original web developers to implement, which incurs a charge. We don’t have a CRM, so it would be helpful if the new site would be built in a way that could incorporate a new CRM in the future.
We have approximately 72,000 unique visitors to the site per year, a bounce rate of 69% and an average session duration of 1 minute 15 seconds. Visits to the main Sexual Health page stand at 827 last month, with a duration of 46 seconds on the page. This suggests our visitors find all of the information they need on the top page, making the others redundant, or they cannot find what they want easily, so leave.
We have decided that we need a new website that is friendly and welcoming, easy to navigate and more reflective of the diverse community we serve. The home page needs to direct visitors quickly to the area they need and provide clear concise information with a minimum of steps. We are also seeking to increase donations and individual giving, and this needs to be visible on every level of the new build.
Vision for the new website
• We want service users to be able to find the information and support that they need quickly.
• We want to present our work in an inspiring way, demonstrating that we are making a difference, and making the case for the importance of us continuing with our work.
• We want people to connect and the work we do to support the community and donate to help us continue to deliver our vital support services.
How the website achieves our vision
• Tells our organizational story.
• Signposts people to our support services (phone/ email, social media, newsletter signup/calls to action), opportunities to volunteer.
• Demonstrates our ambition to put the community at the heart of everything we do.
• Is a source of information and signposting for health professionals.
• Has a form function to enable us to collect and process referrals for services centrally, cutting down on internal paperwork.
• Is easily updatable by staff members without the need for frequent additional charges.
• Has a ‘leave this site’ function visible on every page.
Technical scope and project phases
We envisage the website development project comprising three phases:
• Content audit, design, and development
• Design and build
• Test and launch.
We want a single supplier for the whole project. We do not undertake any in-house development and do not have a view on which technology stack we should use, but we will seek assurances that the chosen framework can be patched/ updated at minimal cost and downtime. It should be hosted in the cloud and not on your own servers, to minimize cost and increase up-time. We want the chosen platform to be open source and have a proven developer community and a wide selection of existing plugins.
Features we are expecting the project to deliver include:
• Content Management System (CMS)
• Video/ Photographs/ Illustration
• Donation payment form
• Social media integration (e.g. Facebook badges, Like buttons, Twitter feeds)
• Contact forms/ booking forms
• Newsletter integration (e.g. subscribe to the newsletter)
• RSS feeds
• Blogs
• Online surveys
• AA web accessibility standards/ accessibility information/ toolbars
• Multi-format, with a focus on working for mobile
• Security features (protection of sensitive information).
We do not have a strict brand, and we are seeking to change this. We want our new website to take elements of our existing brand and elevate it, using the logo as a point of reference for all themed designs throughout the site. We are looking for guidance on brand continuity across the organization.
What we expect from agencies
We are seeking a written proposal of no more than four pages, setting out:
• Why you are well-placed to develop our new website, including setting out the experience of similar projects (and examples of other websites you have designed)
• An indicative full budget costing for the project
• Which open-source CMS would be best
• Details of the day rates and roles of all key staff involved in the project
• Whether you will be able to meet the deadline of April 2022; if not, detail what you think is realistic
• What information you expect you will need from us during the process
• Details of your customer services/ support/ maintenance model
Budget
We have budget approval for $10,000.
Budget: $10,000
Posted On: February 05, 2022 14:52 UTC Category: Web Design Skills:Graphic Design, Web Design, WordPress
Skills: Graphic Design, Web Design, WordPress Country: India
