Expected duration: Ongoing What does our Exhibition and Events Company do?
We design, build, and deliver high quality exhibition stands to promote some of the world’s leading brands. We also create experiential events to help attract customers and engage them with key brand messages. Creating unique and engaging events and exhibitions is what we do.
Exhibition Stand Design and Build - Lead Generation Objectives
What we need to do: • Engage with over 1000 companies per month that are listed to be attending exhibitions in the UK. • Connect with 30-40 new contacts per month regarding exhibition stand build requirements • Generate 10-12 strong leads per month for Exhibition Stand Design and Build services • Convert 50%-60% of leads generated
How can we achieve this?
• Target 10-12 exhibition shows per month • Contact each company/exhibitor at each show, roughly 150-250 exhibitors per show • Exhibitors need to be contacted 3-4 months in advance of the show
Examples of Exhibition Venue’s ‘What’s On’ Links NEC – Birmingham https://thenec.co.uk/whats-on/ London Excel https://www.excel.london/visitor/whats-on London Olympia https://olympia.london/whatson
GOAL – Lead Generation Targets • Target – Number of leads generated 120 leads per annum • Target - Conversion rate 60% • Target - Leads converted 72
