Expected duration: 1 - 6 months Publicise the launch of a new audio drama, a month before and a month after. The job is to help with the social media side of a marketing campaign for a new podcast drama which is launching on September 21st, and we’ll release three episodes the weekend before. I am Writer/Director of the project, Director of 2BU Productions. I’m passionate about getting this beautiful work out into the world, which has been five years in the making and is an absurd, sensitive story about carers, dementia and a brain organoid! We need an approach with is sensitive and inviting to the audience, rather than hard sell (ie it’s about them not about us our or product). 1. Familiarise yourself with the project with my thorough notes on niche, plan, letters, images, to send out, time schedules of project, work done so far, links etc. Find materials such as three audiograms, recommendation quotes etc, keywords, reviews as they come in. I can talk you through on a zoom. 2. Follow a plan created by our marketing consultant, Charlotte B. Work alongside myself and Charlotte A at Nottingham Uni who is writing press releases and sending them out (I know there are two Charlottes!), in order to cover the bases. 3. Go through our key audience/ contacts list and add any missing details eg @ symbols if we need them. Invite our contacts to a launch via emails or whatever best way to contact them is, and invite them to sign up to our newsletter. 4. Send out newsletter via Convertkit, to specifically Silva Lining’s Care Plan followers (there are not many yet) and maybe also to other followers, Invite all our contacts to a launch and to sign up to our newsletter. 5.Set up a Reddit account, for Silva Lining’s Care Plan, link up with podcast and audio drama sites, and niche audiences. 6. Contact our people and the key hubs 2-3 more times, with different materials to entice and include. 7. Keep tweeting/ Here are some main links I am sending out: We’re excited to share any updates and links with you – so do sign up here: https://2bu-production.ck.page/1aa80d6683
