• 2 - 5 years of experience in setting up analytics platforms, tag implementation, analyzing data and reporting insights from the data • Hands - on experience with tools like Google Analytics and Google Tag Manager • Tag implementation on CMS platforms: Drupal, Wordpress, Shopify, Magento • Tag Troubleshooting: Conversion, Remarketing, Dynamic Remarketing, Tag Manager, Analytics. • Audit existing set - up and recommend best practices - based implementation including Events, Custom Dimensions etc • Implement custom tags through GTM • Design user - flow strategies and recommend changes to the website for optimal consumer experience • Ability to identify and recommend goals and set these up within tools like Google Analytics • Evaluate and set - up tracking. Audit current analytics set - up for clients and prospects. Recommend next steps • Ability to analyze web traffic, create holistic dashboards/reports by pulling data from different data sources and present to senior clients • Provide actionable insights and recommendations from data. Help in decision making. • Document new processes and enhance existing • You own timely delivery of weekly, monthly/quarterly reports
