Expected duration: less than 1 week I’m looking for a Facebook Ads unicorn to help audit and strategize on a new client eCommerce client account doing £3M in turnover.
There are two parts to this project. The first part is a 2-hour audit which needs to be professionally written and laid out in a structured format with step-by-step tasks to be completed in a logical order.
It will be a detailed Facebook Ads Audit (2 Hour Audit) preparing actionable insights.
The most important thing that I look for during an audit is being able to see a clear and logical user journey with the audit highlighting how the campaign structure will flow from the top of the funnel to the bottom of the funnel.
Alongside the audit, the 2nd part requires a 2 hours zoom call hands on the tools focused on execution and implementation of our shared ideas
What I don’t want is any fluff or automated insights I can do that myself.
Your audit will review which audiences to target at each stage of the funnel alongside researching competitors' creative.
In the top of the funnel stage, you’ll identify 5-6 audiences to test for each adset, leveraging lookalike audiences/interest targeting and broad audiences to build social proof.
Same with the middle of the funnel, we’ll build out 5-6 adsets targeting video views, page engagements and any other suggestions you may have.
For the bottom of the funnel you will put forward audience/creative retargeting recommendations for cart abandoners, Google Ad visitors etc.
Part of the audit will also include actionable contingency measures to ensure campaigns are on track to hit ROI.
You’ll review available creative and suggest where best to align with each ad set at each stage of the funnel.
The Final step is a feedback loop. I want you to show me how we take anyone who still hasn't bought and send them back to the beginning of the funnel.
If you show huge value in the audit, then I will recommend you to several big clients willing pay a premium price for a Facebook unicorn
Project to include
Executive Summary - Account Structure Pixels & Conversion Tracking A clear plan of action Create custom audience using gclid AdWord audience Contingency Plan 2-hour zoom call
Once the audit is complete we'll arrange a 2-hour Zoom Call to implement audit findings.
So this job is for 4 hours in total.
Only apply for this job if you understand eCommerce and leveraging a joined-up full-funnel Facebook Ads campaign.
