Like most businesses, LandTech's colours play a huge part in our brand identity.
However, we've noticed ours aren't quite working for us. We want to keep them consistent across our digital and print media, and within our software platform. But, the colours we have currently just don't work in the product, or in print. Why's that? In part, it's because they're not accessible.
We need someone to optimise our existing colours, in order for us to strengthen our brand cohesion before we enter international markets this year. More importantly, our mission is to make our materials as user-friendly as possible, worldwide. Because of this, we'd like to work with someone passionate about accessible design.
This project isn't about redesigning our brand or choosing completely new colour ways, it's about working with our existing brand and adapting it so that it's fit for purpose, while still ensuring we're instantly recognisable to our market. Ideally, we're looking for someone to optimise across RGB, CMYK, and Pantone profiles.
I'm more than happy to share more information with those interested, please feel free to reach out!