We have launched our shopify site. But, are aware of some SEO issues which require immediate attention.
As the site is new, I would need a full on page audit. Some of our elements are not set up properly - the homepage has 2 h1 tags and the keywords in use are low relevancy. I am aware, it is important to keep 1 unique and highly relevant h1 tag per page to help search engines easily identify what the page is about and what the priority term to rank for is.
Crucial elements such as h1 headers, meta titles, etc. need to be optimised specifically for our keyword strategy. When Google comes to the site it's extremely important that they see our keywords in the SEO elements to know our site is relevant for users and deserves high ranking.
We also need to check the architecture and structure of the site as well as numerous other factors such as speed, keyword density, usability, etc.