Expected duration: 3 - 4 weeks Who are we? A pre-order Fashion ONLINE PLATFORM built on Shopify that allows customer to preorder their products. Customers can place their orders from anywhere in the world and the brands will ship their products from either The Fashion Agent warehouse in South Africa or their designer warehouse locations across Africa to start with to the global destinations.
What we are looking for: A developer with strong experience in customising Shopify using templates, plugins and if needed custom code to enable the features below. We are after someone with experience in fashion Ecommerce who understands the customer journey and also strong design skills to create an exceptional site.
Our design benchmark is NET-A-PORTER from a look and feel point of view as well as product display, sizing information, return & refund processes. Another example to look at is industrieafrica.com (this is a customized Shopify store too).
Features & Considerations:
General • We currently have two stores on Shopify (one with base currency ZAR shop.thefashionaget.co.za and the other with base currency EURO shop.thefashionagent.co). Ideally, we would like one domain whether we can do this functionality with one store or whether there is a work around with a landing page. • Integration of blog and editorial functionalities and link content back to Instagram.
Pre Order Considerations • Pre-Orders with supported deposits & balance payments • Discounting for different customer profiles (B2B/ B2C) (Note: We have bought via Shopify apps the “Pre-order Controller” developed by Webkul. A separate B2B plug-in was developed for us by Webkul to be able to give discounts to different customer profiles which should now be ready to be installed) • In addition to the above, we also need to provide GIFT CARDS, SIGN-UP DISCOUNTS linked to special events or sales periods.
Shipping, Exchanges & Returns • Customs Fees Calculation & Display: Integrating with API integration to calculate customs/duties/tax costs for international shipping. We have a DHL XML account. We want to offer DDP incoterm to our customers. • Drop Shipping notifications for every order need to be created and shipping documents., • We would like to show shipping costs DDP when the customer is placing the order, so it is fully transparent what the customer is in for = total costs to pay. At this stage, the shipping costs will only get displayed on balance payment which is not acceptable. This needs to get solved. • NOTE: Customers will shop across various designer brands and various timings (Various Pre-Order and Delivery timings). This shipping process across various designer brands and timings needs to be solved in the store. • We need to integrate EXCHANGE and RETURN processes accordingly. • Need to think of how to separate DUTIES and TAXES on an invoice.
About Us Page • Why company was created? • About Annette Pringle • African story
Transparency/Impact Page We want to talk about our impact, projects we are supporting and transparency such as: • Number of pieces sold to the world • How many hands involved • Highlight Empowering of brand • Pricing of each unit • Zero Waste Policies • Upcycling communities • CSR projects involved
Design (benchmark Net-A-Porter = NAP) 1. Minimal Canvas, Black and White Colour Scheme, Crisp and Clean 2. Designers / Brands / Product groups to be displayed better as current status 3. Size guide placement as per NAP 4. Content displayed appropriately such as videos on making of the product, on the brand, the people behind the scenes. Such content can possibly get added in BLOCKS in each product page. One block for designer profile, then underneath another block for how the garment is made, then a block for content of NFC chip we already have. So we then provide more information the deeper a customer goes. He/She can access all info directly in product page and does not have to click back and forth.
Newsletter (see also below Customer Service etc.) Integration Klaviyo
Newsletter & Customer Service / Engagement with customer lifetime, customer view: 1. Setting up (In Klaviyo) automated emails or messages to customer / cookies for when they have o looked at a product, o bought a product o what happens next with their order, how is product being made o how it is packed and shipped Examples: Diane von Fuerstenberg online store
Physical Store Experience shadowed now ONLINE: Make the customer feel exactly as important as if he/she was coming/walking into your physical store. So what could we do online instead of for example serving physical coffee or champagne and eats to our customers? How can we engage them and get to know them personally better?
How to contact us annette@thefashionagent.co.uk +27 723654011 22nd of December 2020
