Expected duration: 1 - 2 weeks We are a company based in Bournemouth, UK and are looking for someone to sort out our PPC campaigns. We currently have campaigns running but they are not optimally set up to maximise conversions.
The aim is to come first on Google's results and ensure that our bidding is the most cost effective. We need someone to erase our existing campaigns and start new ones from scratch if that is deemed more effective. We want one or two of our existing campaigns to keep running until this project is complete.
We have a set of keywords we're interested in, but your input will be critical. We need to rank first in the wide area where we offer our services. Put simply here's what we're trying to achieve:
- potential client Googles for "service location", i.e. " gardening services bournemouth" (only an example) - our ad for gardening services bournemouth appears as the 1st or 2nd ad result - when clicked, the link takes the potential customer to the specific landing page we have built for Bournemouth i.e. https://ourwebsite.co.uk/bournemouth
We have a list in Excel with all the available areas and their respective landing pages. The keywords we'd like to use will be relevant to the area.
Our landing pages are currently being revamped, so we want the PPC campaigns for them to be ready to run, but not to be activated until the landing pages' revamp are done. The time line is: - the ppc campaign for each location is done by you and paused - the specific landing page revamp for a specific location is done by us - we start running the paused ppc campaign for that specific location - repeat for the rest of locations
Each landing page has a form for the visitor to complete. We want to be able to track how many page visits each landing page had and how many form submissions were made.
Lastly, we are also looking to get advice on how to make minor adjustments if needed in the future, after the campaigns are up and running.
We would like to be able to see the campaigns be ready by 1st week of November the latest, earlier if possible.
