I need a social media audit performed for Facebook and Twitter, the audit should focus on helping to gain a better understanding of the current audience and performance against competitors.
This audit must
Identify and analyse competitors, comparing their social media activity, conversion rates, amplification rates and applause rates - on various different platforms - with mine
Perform a deep dive into each social profile and the competitors to identify the most successful content on each one.
Conduct an audience analysis for each profile of your competitors, comparing the data with mine This will help me build an engagement strategy.
Perform an opportunity and gap analysis to identify social media marketing gaps you think I should be taking advantage of that my competitors haven’t seen.
The report should make some recommendations but mainly focus on the audit.
