To succeed in this position as a Digital Marketer, you should have working knowledge and experience in the following:
Social Media Marketing: Create and manage social media channels (Facebook, Instagram, Twitter) to ensure alignment with brand standards. Objectives include increasing the brand’s social media presence by getting more likes and followers, creating brand awareness, and increasing sales conversions. To achieve this, you will need to...
Create graphics and/or videos that are relevant to the subjects posted.
Allow users to buy products on Social Media, where applicable.
Create chatbots in Facebook messenger and/or SMS using chat platforms like Manychat or Mobile Monkey to engage with users to market promotions and/or answer their questions.
Develop future strategies and processes for social media growth. Goal is to grow likes/followers and increase sales.
Monitor social media trends (i.e. tools, applications, channels, design and strategy).
Monitor and engage in brand related online conversation, identify opportunities to amplify the voice and message of the brand.
Analyze, review and report on the effectiveness of social media campaigns to maximize results.
Social Media Advertising - PPC: Create PPC advertising campaigns on Facebook and Instagram using current best practices. Monitor/analyze results.
Create Facebook and Instagram re-targeting campaigns via custom and/or look-a-like audiences based on user interaction on social media and/or website.
Google Adwords Advertising - PPC (as necessary): Create PPC ad campaigns using current best practices and monitor/analyze results.
Online Sales Funnel: Create online sales funnels and analyze the results to ensure conversion/sales optimization. Objectives will be to increase sales conversions, eMail subscriptions, etc.
eMail Marketing: Create an auto-responder campaign to drip feed eMails to new eMail subscribers. Send eMails to subscribers, alerting them of new blog posts, products, product discounts, and anything newsworthy.
Create various eMail sequences/flows and analyze results to determine what works best.
Graphic Design: Design sales and marketing graphics that reflect the brand’s identity on social media (Facebook, Instagram, Twitter), and in eMails.
Video: Create and/or edit videos to be posted on Facebook, Instagram, Twitter,, eMails, and Website.
Google Analytics: Analyze data to identify effective marketing methods.
Knowledge Required: Social Media Marketing/Advertising/Optimization - Facebook, Instagram, Twitter Pay-per-Click Ads - Facebook, Instagram, Google Adwords (if necessary) Online Sales Funnel Optimization Google Analytics Graphic Design - (Photoshop, Illustrator, other) Video Creation and Editing Content Management Landing Page Optimization
Language Skills: English language (reading, writing, speaking)
Consideration: To be considered for this long-term position, please write the word “Sunshine” in the first line of your reply. Failure to do so will disqualify you.
During the interview, you will be asked to provide samples of your work.
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